Logic + Emotion contributed to a fantastic overview on what the world of social media is going to look like in 2009. He picked out some really poignant one-liners from the collection of thoughts. Read them below.
Though you can’t really kill the startup spirit in people who really just want to create something new, top-down industry observers like eMarketer expect a continuation of the decline in social media spending. But what can you do, right? I advise getting over to the (Free!) Social Media Predictions 2009 PDF here at Being David Kim.
- “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
- “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava
- “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw
- “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan
- “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren
- “There’s a lot of fixing that needs to be done.” – Jason Falls
- “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley
- “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe
- “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li
- “After a pre-qualifying wrestling match…” – Ben McConnell
- “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty
- “The recession will force revenue results out of social technologies.” – Jeremiah Owyang
- “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
- “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino
Here’s hoping the business people who read this decide to truly make useful tools that are worth our money and attention.