…Nor is it biological.
A metal smith friend of mine shares the same name as one of my newest Twitter followers, a self-described social media evangelist. Unfortunately, the evangelist does not own the domain that the metal smith has. He has offered the metal smith moneys for the URL. The metal smith has not given in to the evangelist. To which I say, good riddance!
I have issues with the terms “social media evangelist” and “viral marketing.”
Marketing is an industry, not a religion.
You know how American politics founded itself on a separation of church and state? The same should be for how capitalistic marketing perceives itself. It’s as if, with the advent of online networks, social media marketers came to believe the services they promoted offer more than just a service or two. Nay, these marketers tout themselves as and align themselves with fellow “evangelists.” They got all spiritual an’ shit.
Like if I was still without an e-mail address and suddenly this bearded man off the street took my hand and registered me for both GMail and Facebook at the same time I would faint in otherworldly ecstasy. He would be my savior.
No. I do not find it appropriate to borrow religious vocabulary to explain business skills or titles. There was a time when I was assigned to search for “evangelists.” It was one of many moments where I had to ask myself, “Do I really want to stay in marketing?”
Marketing strategy can be word-of-mouth, but it is not a parasite.
(Not physically/literally, anyway.)
“Viral marketing” always makes me think of venereal diseases. Stoppit.