Kay, so I just realized I’m slated to be in Hong Kong from February 7th through the 18th. Oops! Guess we’ll see what happens. ::smile::
G-Star’s running this actually not lame but amazing social media campaign to get someone to document New York Fashion Week. So I entered, bitches! My G-Stars are, hands-down, my favorite jeans. There was a period in my life where I didn’t own a single pair of jeans. It lasted four years because I couldn’t reason the necessity for pants in between dressy and sweats. Seriously, all I wore was nice pants or sweats. I got along swimmingly! Then I got with it.
The G-Star styles I gravitate toward tend to be more urban-looking, with industrial details. They fit so much better than other designer denim that I’ve tried, and they keep for much longer. (I love you, Rock & Republic, but even you wear out.) Designer jeans that compliment curves and are actually wearable are a thing to be appreciated, so it’s no wonder G-Star was the line that brought me out of my designer denim boycott.
- Pump up my Facebook status! – Click here to vote for my Facebook entry. (This is the one I’m banking on. Thank you in advance!)
- Help me tweet that! – Click here to vote for my Twitter account.
- Get me the FLICK out of the Bay! – Click here to vote for my Flickr portfolio.
Whoever handled the back end of the “Web 2.0” tie-ins executed this stuff surprisingly well. I’m really impressed. It’s not clunky, it’s glossy. It utilizes the APIs in streamlined ways. The world is full of ugly-ass social media “viral marketing” campaigns. I can’t say I ever expected such a smooth (and stylized!) contest registration from a fashion house.
Even if you don’t give two shits about designer denim (Like I said before, I’ve been there.), you really should check out how G-Star links into your Web presence. Absolutely worth imitating. (Marketers and developers, take note.)