How fitting that with the coming of Oh-Ten, I’ll be moving completely into this “online retail” space. Thank you, No. 1! (And I’m personally all about No. 9 and No. 4.)
10.) Record stores and video stores closing.
9.) Shopping for a cause.
“I think shops also tried to chic up the eco idea in the aughts. Living environmentally isn’t just for hippies. But it’s more of a ruse than anything else. Now my shopping purchases have to carry a moral message besides fashion?”—A cranky Racked reader, via email
8.) Designer grocery stores.
7.) Flea markets and crafts.
6.) A new focus on men.
4.) Pop-up shops.
Like fast fashion, these played to our obsession with novelty and speed, and like fast fashion they were a boom-time trend that turned out to be quite well-suited to a recession. The very fact that WWD just declared them dead means that temporary stores have hit a certain level of critical mass.
3.) Designer collabs.
2.) Fast Fashion.
1.) Online shopping.
Full version here.
Editor’s Note: So weird reading stuff like “Of the Decade.” I tend to not spend a lot of energy processing titles and breeze over them enough to just get the subject down. In the case of Top XX List, I get to a point where I’m like, “Isn’t this a derr?” Then I read the “…of the Decade” part, and I’m reminded of what an entirely different world I was surrounded by when I was sixteen.