Online Retailes Need To Market Outside The Box…Or The Food Truck
Jon said, “There will never be another Zappos.com.” Because of that, Moxsie has become the company it is by thinking outside the box and taking a multidimensional approach to the way it reaches its audiences.
When the site first began, it would invite a local food truck to its location in Palo Alto. It would then tweet from (@Moxsie), inviting everyone in the area to come join them at the truck for lunch. The truck would also tweet its location and say that it’s hanging out with @Moxsie, come join! Each week, they had a different truck which followed the same format; 200-400 people would show up to each lunch and hang out.
The brand exposure from the partnering truck’s Twitter followers, Facebook fans and people who showed up in person couldn’t be bought from Google AdWords. Cool factor: Moxsie was targeting potential customers by the food they ate! While the marketing tactic didn’t translate to direct sales spikes, the organic traffic and sales began to tier up and currently continues to increase.
John, Julia and everyone at Moxsie, thank your passion and your candidness. I’ve always been asked if there was a brand or company that I’d drop everything to go in-house for. The answer used to be Hermes. Now…it’s Moxsie.
And people wonder how Moxsie Street Eats plays into Moxsie.
Editor’s Note: A neither-here-nor-there fact, but I started throwing Street Eats together a few months after I had transitioned into Moxsie full time. The site’s gone through quite an evolution to resemble what it is today. Glad that its current image includes the fun quirkiness of Street Eats!