The second day at MAGIC was insane. I felt like I was a robot, my directives being reprogrammed by an unknown party every fifteen minutes. Plans kept changing, I felt as if I was in charge of three people’s responsibilities at once, and Vegas – for business and for pleasure – is not really my scene. But otherwise, I made it out alive. We hit up Capsule, Accessories: The Show, Project (again), SLATE (again), the Native Footwear Cabana, Capsule (again), Aria, and Beauty Bar. THAT IS A LOT OF CAB RIDES.
Capsule was definitely my favorite show. A little more low-key, but apparently they gave out free ice cream and beer so that automatically bumps them up a couple notches in my book. And as one sales rep put it, “I just love places with ugly carpet.” Well, friend, feast your eyes on all the interiors in Las Vegas.
One newbie observation I had to make is the rise of MMA gear into the fashion retail industry. It goes without saying that I’m not deep into the culture of mixed martial arts. Sure, I managed a Daniel Puder account at my first job, but mostly I was amused by the guy’s cartoon-like face. (Saw him in real life, too. Possibly even more cartoon-like.) When it came to aesthetics I was ready to avoid at MAGIC, I was prepped to come across sections devoted to Ed Hardy-style atrocities, but I was simply unaware that the MMA world existed to this level of the retail industry.
In the end I only care enough about what other people wear to make snide comments on strangers’ wardrobe choices to my friends and associates, but the continuing rise of these styles based on the simple graphic tee really make me wonder. I have gripes about all the generally worthless T-shirt companies out there. Just cause you have Photoshop does not mean you’ve got the creative and design backings of a full-on T-shirt company. I understand that T-shirts are the basic piece in every casual outfit. I understand how accessible they are, and why, in theory, they are so successful in “urban” and “skate” fashion lines. I just don’t understand why designs that are complete crap are “making it” in such a complicated industry.
Seeing MMA gear at this stage in its progression (It’s been out for a few years now.) into the mainstream makes me wonder if that’s how hip-hop and skate gear was received when they first started working into retail cycles. My non-expert prediction is that MMA gear will grow, but not to be as prominent a style as hip-hop streetwear or skate gear. Seems like one of the first things those companies is going to have to figure out is if they want to fit the fighters or if they want to fit the non-fighting fans.
I like these here clouds.
Aria’s a pretty pretty place.
Fre-mont! (Street.) In downtown Vegas for Matt Bernson’s 1st Annual Band Bash with Eastern Conference Champions as heard on Gossip Girl. And I wore my Matt Bernsons for the party, making the name dropping onto my Matt Bernsoned feet even more appropriate.
Shilpa with two footwear designers wearing their own designs.
Center: Darin Hager, Heyday Footwear
Right: Cece Chin, 80%20 Shoes
…Also, we were at the Matt Bernson party.
Shoe reference, shoe reference, shoe reference!