Every “editorial shop” I come across is like catnip to me. I love the more artfully arranged product shots, the decidedly niche and obscure merchandise, and the rich stories that come from the types of brands represented.
What’s an editorial shop? It’s a term I’ve seen thrown around to describe online stores that are more conceptual than they are about moving boxes. At least that’s what I want to believe. If I ever ran a store (which I won’t), it’d be all about the “curation” (How is that not a word??) and presentation.
“Good things come in small batches, and small batches go fast.”
(Just like Fenton’s ice cream!) I like everything that’s going on right here at Of a Kind. Totally the only worthwhile Tweet about Tumblr all day. (Tumblr was down for 24 hours.) Thanks, Erica! It’s a Tumblr shop that sells specially made products in super limited runs. Its design is markedly beautiful, but really I’m just completely enthralled by this scarf (that can turn into a bag with its detachable straps). So basically it’s a great experience with excellent product.
Peter Nguyen of The Essential Man runs
Always Never, an “editorial store.” He’s also originally from the 510 of the Bay, so hey now! The super select men’s and women’s apparel is at a level of chic that I can’t pull off, but I’ve definitely visited and revisited the posting for the Criterion Collection’s Red Balloon. (I’ve only seen Red Balloon once, waaay back in kindergarten. [Who shows Red Balloon to a kindergarten class??] Yet I still have vivid memories of the sounds of the schoolboy’s shoes clopping against cobblestone. It must be my first recollection of loving white noise.)
Let’s shoot some shoes.
I love Totokaelo’s footwear photos. In past seasons they photographed hands holding the shoes in unobtrusive, playful ways. Loved that! Their Autumn/Winter boot shots don’t have hands in them, but are still playful.
I came across My-Wardrobe when I was on the hunt for my Iosselliani ring last year. I wouldn’t actually categorize MW as an editorial shop, but I do love how they make zig zags with their long pendants. Such a simple thing to do, and yet it leaves such an impression in my brain!
Are there any online stores that you shop just to look at things? And I don’t mean virtual window shopping, I mean pulling up a URL just to click and see things that are just slightly far from the norm.