Ricky Yean, the CEO of Crowdbooster, and I chatted over Skype about the world of social media. Thankfully, I brushed my hair that day, because the whole thing was captured on video. First time I did an interview over Skype. It’s a tricky thing to stay focused when you’re essentially talking to your laptop. On the plus side, doing this type of interview gives the interviewee a bit of an advantage, as you can see what you look like to the other person! Small wins.
This interview is with Mayka Mei, Marketing Creative Manager at Moxsie and the voice behind Moxsie’s social media marketing efforts. Mayka joined Moxsie when they had just 800 followers on Twitter and turned them into an official Twitter case study on how a startup can use Twitter to establish an emotional connection with fans by bringing them behind the scenes. Mayka is a media-savvy Bay Area native and she offers her tips on how to become a great social media professional. Click here to visit Moxsie’s Twitter, Facebook, and blog.Highlights
On how to be a great social media professional:
To be a great social media professional, Mayka thinks you have to be ready to have multiple personality disorders because you will constantly compartmentalize different pieces of information to understand how they might be valuable to your community. She thinks content is the most important piece to having a great social media presence, and the social media person has to become the center source of content on all things related to the organization she is representing. She suggests that you get good at this by knowing the right blogs to read, magazines to peruse, and people to know in real-life who are information curators themselves.
On the kind of content that works for Moxsie, and how much content to push out:
Photos dominate when it comes to fashion and shopping. They are easy to consume and share with friends (reason why we need to edit our CB interview videos down to bite-size pieces). She regularly uploads a set of 4, 5 photos to Facebook like this one, short enough for people to flip through and leave a comment. This shows that she’s always carefully thinking about improving the shareability of the content she posts for Moxsie. Mayka doesn’t think that there can be too much content because someone is always watching somewhere in the world, but she thinks the international appeal of Moxsie is unique and says that you should think about your business and where your audience is located to get a sense of when they are paying attention.
On measuring and optimizing social media marketing:
Everything Moxsie sends out with links have a Google Analytics tracking code in them. Using analytics, she tries to figure out insights like the best time of day to send out messages and the most click-worthy content. She also knows from experience that finite questions with limited responses tend to get better response rates (agree?). She also thinks links and photos tend to do better in general.
Final advice for an aspiring social media professional:
To get ready for a social media career, she recommends that you start building out a “social media portfolio.” Have a Twitter, Facebook, LinkedIn, WordPress, Youtube, Tumblr, etc., produce content, and understand the nuances in each tool and what they are good for. Get in touch with the community. Be good at finding content and producing good content, and keep up with the times and everything related to the company. She thinks you have to know that social media is a 24/7 job, so you really have to be yourself and live up to whatever it is that you are writing about. People will gravitate towards you if you stay genuine.
Thanks for the opportunity, Ricky! Excellent questions. Hope y’all learned a thing or two about a thing or two.