Coming back from MAGIC, my cup runneth over with content ideas from the trade shows. When I set out to gather blog ideas, though, I knew there were two things I wanted to cover in particular: The anti-show feel of STREET and S.L.A.T.E., and a young Bay Area brand. And wouldn’t you know it? The brand I pick ends up being the most irreverent out of the entire show – not just at S.L.A.T.E., but throughout all the legs of MAGIC – and thus perfectly encapsulates the attitude of STREET/S.L.A.T.E. Meet Breezy Excursion.
Flip has the best dimples in the world.
There. I think the deal is, by writing that, Breezy Excursion owes me a pair of their upcoming sneakers in a special ladies’ size. Thanks, guys!
Back to the brand – Breezy hails from the Bay, a business born in the 408. This band of brothers never fails to make me laugh, and they. live. life. They live life large. They’re ballsy. No other type of guy could come up with the details they’ve got coming down the pipe for the “Sex, Drugs, Rock” series. There are no holds barred in any of this, and once you get past the subversive design decisions, you realize this is NSFW. That’s your warning. Continue at your own discretion.
Not all the brands at S.L.A.T.E. have such…racy signs on their booths (Take a good long look at Flip’s pic above, or click here if you’re daring.) or suggestive tabletops, but there is a shared spirit of casual irreverence amongst all of S.L.A.T.E. Every vendor showing their goods has clearly presentable product, but there’s a definite range in what’s fit to print on the next graphic tee. Originally set out to cater to the urban categories like hip-hop and skate lines, S.L.A.T.E. inevitably ends up being a bit of a boys’ club. When the final day of MAGIC comes around, it’s not uncommon to see decks and bikes being broken out to kill the hours before takedown. It’s a surprisingly comfortable place, though, one where you can slouch a little bit or make a politically incorrect statement and not get called out on it.
Not to say they don’t know how to act when a woman comes around, though. Fortunately I wore my Ken & Dana Gun Ring (made with the trigger of a Cassidy AR-15 [I don’t even know what an AR-15 is.]), which seemed to keep them in check:
For more peeks at the line and other bits of Day 2 at MAGIC, click here.
More ladies seem to be making their ways into the S.L.A.T.E. scene, which brings me to – tomorrow’s post! Non-booth babes at S.L.A.T.E. They’re real.