I’ve never done the Black Friday thing. I may have ended up at a mall on the day after Thanksgiving by accident, but seeing as how I hate even lining up for a food truck, you just won’t find me lining up outside a mall, outlet, or otherwise.
A few years ago, American Express founded Small Business Saturday. It’s the Saturday after Black Friday, and instead of hyping up doorbuster (I’ve never typed that word before because I hate it.) deals, they celebrate the ma-and-pa institutions that you trust more than any brand mentioned in your daily advertising intake.
I already love American Express for their amazing service, Foursquare integration, and SXSW Jay-Z concert. But even before all of those savvy social media biz dev deals took place, they won me over with Small Business Saturday. Not satisfied with Obama’s plans for economic revival? Put your money where your vote would’ve been and support the small business owners who make your city liveable and loved.
My #smallbizsat Non-Plan
Personally, I’ve made the loose decision to visit only my favorite boutique, Convert. Founded by the guy who made Villains in the Haight super sick, Convert is all about eco and conscientious wear that looks amazing. They have a fantastic selection of the Pendleton Portland collection (favorite dress ever?), and Bill’s snapped up more than a few amazing step-your-game-up sweaters and outerwear there, too. (I’m there every other weekend. Seriously.)
For Convert, get a $25 statement credit when you spend $25. Register at shopsmall.com to take advantage of this American Express initiative. But please don’t buy the things on my wish list in my size. Thanks!